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Audio Technica was founded in 1962 by Hideo Matsushita. The first product that was marketed by the brand was the moving coil cartridge AT-1. Its success soon led to an MM cartridge, the AT-3. Audio Technica is currently the world's leading cartridge manufacturer! The brand is still run by Mr Kazuo Matsushita, the founder's son! His philosophy and passion for audio have not changed in 50 years. Technology at the service of music and especially emotion.
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