Audio Technica VM 740 ML MM cartridge

Audio Technica's VM 740 ML MM cartridge is derived from the famous Audio Technica AT 150 MLX. It is partly derived from the innovations and technology developed on the manufacturer's new high-end models, like Audio Technica's VM 760 SLC cartridge. To be able to market it at an affordable price, a few technical comprises were necessary.

Audio Technica VM 740 ML: VM Technology

It uses the manufacturer's generator that is standard on the 700 series.

It features dual magnets that use the 'VM' technology. Instead of using one large magnet, the two magnets are arranged in a 'V'.

They are accurately positioned according to the positions of the left and right channels.

The VM design of the AudioTechnica VM740 makes for better channel separation and frequency response.

Para-toroidal coils with high purity PCOCC copper conductors improve the efficiency of the generator and offer great linearity.

A shielding plate has been added between the two coils, hence reducing crosstalk between the channels.

Audio Technica VM 740 ML: Needle

Audio Technica's VM 740 ML cartridge comes with a great Nude Microline stylus.

This high-end stylus has a response in the high frequencies with less distortion and minimises surface noise compared with a standard elliptical stylus.

The stylus of the AudioTechnica VM740 is mounted onto a conical aluminium cantilever. Its weight has been reduced for more velocity and hence better harmonic reproduction and dynamics.

Moreover, the tilting stylus guard embedded in the Audio Technica VM740 ML cartridge is very practical.

Audio Technica VM 740 ML: Body

The structure of the cartridge is made of die-cast aluminium with a gold plating. It is heavier than polymer and improves the cartridge's mechanical and vibratory behaviour. It delivers a more precise and subtler sound quality.

The connectors of this AudioTechnica cartridge are gold-plated. 

Its weight, tracking force and compliance make it compatible with most good quality tonearms.

Audio Technica VM 740 ML: Listening and test review

The sound reproduction with this VM 740 ML is quite similar to the now discontinued AT 150 MLX cartridge. Most of its features have been improved.

It has great tracking ability. Surface noise is practically non-existent.

The top of the spectrum is very precise and very well defined. It exhibits a host of details without being overly present.

The mids are clear, open and airy. Reproduction is anything but dark or dull.

Like with all Audio Technica's cartridges, the bass is perfectly controlled and articulate.

Audio Technica's VM 740 ML cartridge is derived from the famous Audio Technica AT 150 MLX cartridge.

A new classic in this range!